Yes, The whyproject is a cool idea. Actually it was my idea to send out the press releases to major mags and newspapers.(one was sent to WIRED and viola!- print-victory).
Bill Bartee started this idea a-going and just sent me email saying that he is swamped with contributions.
Thanks for adverting it here -
P.S. Love your submission of Atta! - But you must now define houris - virgins- No?
Take care my excellent friend.